Sponsor:

7:00 PM

Session Name

Room Name
This session is going inspire you to be great!
Register

04

Resource Title

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
Text goes here
X

12:00-1:00 PM

Main Event

Special guest presenters

Bullet Point Copy

Speaker Name

Job Title

Company Name

Speaker Name

Job Title

Company Name

Speaker Name

Job Title

Company Name


About
Speakers
RSVP
Logo
RSVPs Closed
Text goes here
X

Tuesday, February 9

1:00 PM ET / 10:00 AM PT

WATCH LIVE
Text goes here
X
Logo
Complex Generics and the Prescription Drug Landscape

Relax and relive the moment.

WATCH NOW
Text goes here
X

What was covered

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.


But there's no substitute for IRL connections, so the most innovative businesses are focusing on scaling local and hybrid events that are fast, flexible, and hyper-effective at driving meaningful connections.

Key Topics:

What agile event programs are and why they're essential

Strategies and tools for building agile event marketing

How to scale agile event programs without losing brand integrity or valuable data

Steps you can take right now to introduce agile event marketing into your business

Grab your favorite snack and tune in.

Pro Tip:

First, watch the video to learn how to use this type of theme. Then, replace the video by selecting it and clicking on the "Embed Options" tab on the right. Then, simply paste in the direct link to YouTube or Vimeo. Hide this element when you're finished.

 
If you would rather embed a video or stream from a different service, use the "Livestream - iFrame Block", which can be found hidden in the Layout Tab.

 
Need more help? Here are some great Help Center articles regarding embed best-practices:

 
How do I resize an iFrame?


What's the difference between iFrame elements and Video elements?


How do I embed webinars or livestreams using an iFrame element?


What can I embed using an iframe into Splash?

About

Many American adults–nearly 60 million, according to some recent consumer surveys–have difficulty affording their prescription drug medicines even with insurance, putting their health and financial priorities at odds.


Complex generics have the potential to generate significant savings for patients and the health care system. But market dynamics and regulatory complexities are seen as significant hurdles.


Join The Hill for a discussion with leading medical voices, policy experts, and members of Congress to discuss how complex generic medical alternatives can impact and potentially enhance the American healthcare system.

· What policies can be put into place to safely accelerate evaluation and approval timelines?   


· How could next year’s reauthorization of the Generic Drug User Fee Amendments create opportunities to institute innovative policy changes?


· How is the pandemic’s spotlight on therapeutics and pharmaceutical development timelines likely to influence the thinking behind complex generic approval processes?

WATCH LIVE
Text goes here
X

Speakers

Tammy Boyd

Chief Policy Officer & Counsel

BLACK WOMEN’S HEALTH IMPERATIVE

Alex Brill

Founder and CEO, Matrix Global Advisors

Resident Fellow, American enterprise institute

Dr. Sally Choe

Director, office of generic drugs


FDA

Rep. Brett Guthrie

(R-KY)

Ranking Member

ENERGY AND COMMERCE COMMITTEE SUBCOMMITTEE ON HEALTH

Dr. Kashyap Patel

CEO

Carolina Blood and Cancer Care


Rep. Peter Welch (D-VT)

Co-Chair and Founder

Congressional Affordable Medicines Caucus

Tonya Winders

President and CEO

ALLERGY & ASTHMA NETWORK

Sponsor Perspective

Christine Baeder

Senior Vice President & Chief Operating Officer for U.S. Generics,

TEVA

Christine Simmon

Senior Vice President, Policy & Strategic Alliances, Association for Accessible Medicines &

Executive Director, Biosimilars Council

Moderator

Steve Clemons

Editor-at-large

The Hill

Sponsor

Run of show

12:00PM

Webinar Begins

Opening remarks from your hosts

12:15PM

5-Tips

5 Tips for Creating Virtual Events

12:45PM

Closing

Final remarks from your hosts

Resource List

01

A Guide to Agile Event Programs that Can Survive Anything

Explore why the most dynamic leaders are building strategies for agile event marketing with a focus on scaling in-person and virtual events that are fast, flexible, and hyper-effective at driving meaningful connections.

Download
Text goes here
X

02

Crisis Mode: Ideas for Managing Events in Challenging Situations

Learn strategies, experiences and lessons learned from top event marketing leaders who have walked through the fire more than once and lived to talk about it.

Register
Text goes here
X

03

How to Build a Rock Solid Agile Events Program

The old way of doing event marketing—a large, inflexible investment in a small number of tentpole events—doesn't fit into a business world that demands adaptability and speed.

Watch now
Text goes here
X

Join the conversation! Tweet us using @TheHillEvents #TheHillRx

Lucy Hernandez

Chief Creative Officer

Openform

Lucy Hernandez is senior director of product marketing at Openform, where her goal is to help people unlock the power of in-person events. Prior to Openform, she led global product marketing teams.

[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
[confirmation_headline]
[confirmation_messaging]
Add to Calendar
Text goes here
X
Share with Friends
Facebook
Twitter
LinkedIn
Powered by Splash
CONTACT THE ORGANIZER
Google   Outlook   iCal   Yahoo
Sorry! This event's registration is currently closed.